Your employees are like glue, they hold the core of your business together.

Their work values, etiquette, culture and very importantly motivation are key things you need to see to.

But, how motivated are your employees? or rather how do you motivate them?

You can start, by registering them for amazing conferences that will boost their moral, interest and dedication. Still not convinced?

A short-term way to think of this, is that it’s going to :

a. Cost you money

b. Keep your employees away from work for a stretch of time.

On the long term, you get your employees actively asking questions about how your business can develop and grow.

See 10 reasons your employees should attend conferences:


1. Learn

This is probably the most obvious reason there is. It’s a cliche but it proves true every single time. If you want to develop your business, you got to develop the people that make up your business.

Having said that, not every conference is going to be great for your business and you probably need to spend a bit of time finding the right conferences for your employees to attend.

Many conferences have speakers who are experts in fields that will be of interest to you and to your target market. They are usually the best and the brightest, and majority of them genuinely want to share what they know with you.

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That sounds like an awesome package, right?

2. Increase Your Visibility.

Establishing peculiar awareness is critical in any marketing campaign, and attending conferences is a key marketing strategy if done properly. One of the most important elements—and one of the most overlooked—to getting your next big client is to make sure your face and your message get in front of the same—and the right—people on an ongoing basis. Remember, brand awareness is one of the many reasons why people decide to do business with you.

Credit: Pingler

3.   Stay Current On Industry Trends(And Those Of Your Target Market).

Attending company related conferences—allows you to glean information about current and future trends. The information you gather at these functions can easily give you a leg up on your competition.

Credit: theaiatrust

4. Connect With Key Influencers In Your Industry And Within Your Target Market.

Select the conferences to attend wisely and attend regularly. Do some research. Find out which organizations attract the people your company want to meet and in turn get the biggest return on investment in cash inflow.

5. To Be Inspired

Conferences are generally inspirational. They inspire attendees to implement what they have learned. In addition to imparting important information, many of these speakers can often be the spark that jolts you into action.

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6.    To Find Suppliers And Solutions To Your Problems.

Conferences are filled with companies showing off their newest offerings. Most people think of conferences as a place to pursue business.  Conferences can also be a great place to find accountants, printers, salespeople, etc. for your company and clients.

7.    To Socialize.

Human beings are social animals and need the type of stimulation available when interacting face-to-face with others.

Today, as many employees work 9-5, five to six days a week and in a cubicle, it has become increasingly important for us to socialize, recharge our batteries, and preserve our sanity. For first timers, you get to meet the people you have been following on Twitter and the blogs. For return attendees, another chance to hang out with the smartest people you know.

8. To Recruit Talent.

If the company is looking to hire more staff, conferences are a good starting point for your exploration of the marketplace. You will be able to enter into conversations with potential employees and also talk about what your needs are. You may well find what you are looking for right in front of you!

9.    To Hone Employees’ Marketing Messages.

Your employees can use conferences to practice and refine their elevator speech. By the time they do this for a while, they will be able to  convey in 30 seconds or less what solutions you provide, for whom you provide them, and the benefits of doing business with your company.

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10. To Give back to the company

After learning so much and feeling inspired, it is no surprise for the employees who attended the conference to want to practice what they have learnt in their workplace.  As an employer, you basically loose nothing. It is a win-win situation.


It is never too late to put “conference employee attendance” in your budget. There are lots of beneficial conferences all year round.

You should take a look at the High Growth Africa Summit on 21st and 22nd November. Or your employees can enter into this giveaway to get free tickets and win fabulous prizes for your business as well.

Give your employees a chance, let them mingle with the industry giants, and watch your business benefit from it.