The biggest marketing mistake you can ever make is ignoring email as a significant channel. Email matters. People don’t change their email addresses. Facebook, Twitter, Google+, people join and drop that pretty often. But changing your email address is a hassle.
We agree. If you’re serious about growing your business, you’ll need to take email seriously. Email marketing is one of the pillars of digital marketing but it is not for the faint-hearted. With tasks like handling an auto-responder, managing subscriptions of your clients, sending emails to potential customers, sending out follow up emails, you have your hands full trying to manage the entire process.
Thankfully, there are a ton of email marketing tools available today that can help you raise your email marketing game to 11. And we’re going to take a quick journey through some of the very best of them.
These email marketing tools will save you time whether you want to send automated email campaigns, find someone’s email address or pick up some new blogger outreach tools.
Aweber is arguably the best all-round email marketing tool for you to use. With their campaign automation features, as well as their easy integration onto your sites and segmentation features, it’s a must have for every business.
No matter the size of your mailing list, Aweber has you covered. It also comes packed with awesome email marketing analytics & statistics to help you refine all of your campaigns.
There is no way this list is complete without mentioning Mailchimp . As at 2012, Mailchimp was already sending between 80-100 million emails per day with roughly 5000 new user signups every day.
MailChimp is an easy to use tool and also a powerful option for those who want to focus on business and eCommerce rather than just affiliate marketing. A lot of the MailChimp features are as easy as drag and drop.
MailChimp’s email service allows you to integrate your emails with shopping carts and CRMs, as well as give you a free email service for your first 500 subscribers.
It also creates a personalized sign up form that matches your brand, giving you the opportunity to post them on your social media account on Facebook. Its custom forms allow you to send emails and display sign up posts that carry your brand.
Drip is one of the best email marketing tools!
In many ways, it is like Aweber on steroids with the ability to do fancy things like add tags to email subscribers when they visit specific pages on your site – which can, in turn be used to trigger email campaigns.
However, Drip is better suited to the more advanced marketer that is selling different products. It’s worth noting that if you are just running a regular blog, then Drip will be a complete overkill for you. If you’re a blogger, check out the next tool on the list.
ConvertKit is the email marketing tool professional bloggers have always needed but never knew. In fact, it was built for them from the ground up. It is perfectly suited to the professional blogger that sells eBooks & delivers an all in one solution with the fancy opt-in forms, landing page templates & easy delivery of lead magnets and so on. It comes with all of the usual email marketing features but also includes a range of beautiful opt-in forms and landing pages that you can deploy easily on your blog. It beats Aweber & Drip hands down in this area.
It also makes it really easy to automatically deliver lead magnets, content upgrades or start automated email sequences.
Apart from that, it is pretty limited.
Infusionsoft is perfectly suited for small business as it includes a full CRM system.
It also includes a built-in eCommerce system, lead management, offline integration & more. Added to that, it is probably the most advanced campaign builder you’ll use.
Infusionsoft literally integrates with everything! You can use it to automate emails and phone calls. For example, you can use it to automatically send out custom thank you cards when people make a purchase.
6. Email Hunter
Email Hunter lets you find the email addresses of anyone on any domain.
That means no more hopeless searching and frustrated periods thinking everyone is beyond reach. You just search a domain name and you can get information for up to 150 requests a month.
Today, Gmail is what Hotmail was 16 years ago. It’s the go-to email tool. And, if you’re an independent marketer, Gmail should be your email client.
It’s the simplest to use and it gives you access to the other great Google tools on this list by default. There’s also a boatload of customization and tools for it. So if you like tweaking and personalising, this is the client for you. Even if you only use it for your personal emails, it’s recommended to have it.
If you deal with a lot of people, Rapportive can be a great way of remembering important information and establishing a strong connection across email.
The simple plugin shows you all the available online details – like where they work and their social media feeds – right inside your inbox. Of course, the information will vary per person and how much of an online presence they have (or how much Google knows about them). But you can always click their profiles and learn more.
9. Ninja Outreach
Ninja Outreach makes other email outreach tools look bad. It really is the ultimate tool for email outreach.
Just enter your keyword and it will find every popular blog and website in that niche and return a bunch of data like SEO metrics, social signals & contact information.
You can then send out bulk personalized email outreach campaigns to do things like link building, finding guest post opportunities, lead generation & a lot of other fun stuff.
Boomerang is a nifty little tool that improves your email workflow.
It lets you schedule your emails for later and reminds you to follow up if you do not get a reply. This not only helps make outreach easier by reminding you of when you need to follow up. It also means you can take care of lots of email in one sitting and quickly move on to another task.
There’s a free package and you can upgrade to a fully featured personal account for $4.99 a month.
You know that nice little trick WhatsApp does that lets you know when someone has read your messages? Well, MailTrack lets you see who has read your emails. You install the tool into your Gmail inbox and that’s it.
One tick for delivery and two ticks for when the mail is read. This enables you focus on sending the right follow-ups.
Now you can see when you’re wasting your time emailing someone, if they need following up or, if they’re not reading your mail at all.
12. Gmail Snooze
The name says it all. It’s a snooze button for your emails that lets you come back to an email at a later time. Meaning you don’t open and forget it. You just get to it a little later on.
Perfect if you’re a slightly more (ahem) forgetful marketer.
Outlook is Microsoft’s replacement for Hotmail. If you’re not a Gmail fan then this is your next best, free, option. If you prefer something basic and simple, then Outlook may be more up your alley. It’s an email client for marketers looking to be more productive.
14. Header Emojis
It’s a slightly underrated hack of using Animated Emoticons – or any emoticons for that matter – in your subject lines to boost your open rates. A couple of experts claim it works. But where do you get them? Well you can check, Twitter Emojis, Unicode Emoticons, Animated Emoticons.
ClearVoice is a content marketing research tool and it has incredible data when it comes to influencers.
You can find complete lists of influencers based on your topic, access their content and their social profiles. You can see all of their latest content and connect with them directly with the most up to date information. Think of this as background research to your leads. Invest in them now and reap the rewards when you become good friends.
Just search your topic – for example Content Marketing – find your influencer and view their profile.
Birdsong allows you to export follower data from either yourself, or your competitors, in order to understand them better. But what does that have to do with outreach?
Well, let’s say you extracted all the followers of a page like Starta, you could find all the enterpreneurs who are interested in using tech to scale.
You can then approach them for partnership or collaboration opportunities.
17. Mail Shake
Mail shake helps you generate personalized emails for your campaigns. It does not really matter what subject you are writing about, there is always a collection of pre-written messages you can choose from and customize or on the alternative, you can save your own.
Mail Shake is extremely useful for Guest posts, content promotion, Lead generation, Link-building and PR pitches.
18. My Emma
Another email marketing service that you can use is My Emma. Its main specialization is making visual designs for your email newsletters. A lot of marketers like visualization rather than just text in their email newsletters.
There is a mobile optimized feature with over 100 free templates that you can choose from. You can also integrate your email marketing campaign with your social media account and other existing websites that you own.
Feature image from Mailmunch