Does your startup have a blog yet? Do you need convincing? Chris Nwasike of blogmarathon.com writes on why you should prioritise having one.

Change is the only constant thing. Changes which have rocked our lives via the mobile phone and social media has turned all of us into mobile broadcasting stations.

People spend hours combing the internet, sharing photos and jokes with friends, while also getting information on business and lifestyle. These changes didn’t just affect the way individuals interact and share, it also transformed the way they do business.

Customers have become more knowledgeable and now have information literally at their fingertips. People aren’t looking for products anymore, but for information about products.

This article will show you how you can use a WordPress blog to grow your business affordably, with measurable results in a short time.

Step 1: Increase web traffic with content marketing

A well-built blog is a Google magnet. Content marketing is a marketing strategy that is based on creating and sharing content of value with your community: your customers, clients, and other stakeholders.

This helps you get yourself and your organization established as an authority in your field. You can use your content to create an atmosphere of trust with your community.

Step 2: Interact with your customers or clients

One of the best ways to draw ideas, suggestions, and questions from your customers or clients it to ask them questions. Especially after a thought-provoking or educative article.

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I always recommend that my students and clients never close an article or a post without drawing the reader in.

This part of the blog is the most important part of it all. Use it to build confidence in your customers. As they look to you as a trusted resource for industry information, they can proceed to buy from you when the time comes.

Step 3: Give your startup a voice. A loud voice.

A blog helps you get your ideas out in the open. Many stakeholders involved with your organization would like to know the direction you’re headed and your take on certain issues in the society.

Use your blog to offer more insight into your company’s philosophy, employees, and ideas. Use it to tell your customers why you are in business and how you can help them.

A blog gives you the platform to tell the story of your organization which boosts its image in a way that doesn’t seem like boasting or advertising, but a sincere take on issues and how they affect them.

Step 4: Create organic PR for your startup

Whenever anyone of your visitors finds interesting articles on your blog, what do you think the next action would be? They will most likely share it with their friends on at least one of the many social media platforms.

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Once this is done properly, your articles could go viral, and your brand with it.

Step 5: Cost-effective marketing investment

The cost of starting and maintaining a blog is about N10, 000 ($40) per month. Depending on the goals you set for your startup blog, this could vary. If you can manage the blog yourself, write your own articles, create infographics, manage newsletter subscriptions and still handle the more technical aspects of it all, then this amount will be just fine.

Professional bloggers can handle it all for you while you focus on retaining the leads they drive to you. Although they can be a bit pricey, it is worth the effort. They can write articles, upload pictures, create graphics, and handle other technical stuff that may arise with time.

Step 6: Get insight into your audience

Blog analytics allows you to track readers. You can see their behaviour and how they interact with your website. You can also learn what topics are popular via hits, shares and comments. And you can even tell what day of the week/time of the day your audience likes to visit your blog.

This insight will help you create products tailored to their various personas and tweak the already existing ones.

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Step 7: Drive long-term results

The law of diminishing returns is reversed when it comes to blogging. From research, I have discovered that most traffic to my blog are from articles or infographics that I created a long time ago.

While I was taking a break from my writing just recently, I came across an article about one of my favorite musicians, Yanni. When I looked up to check when this article was written, to my amazement I saw 1992. I clicked on one of the adverts and bought one of the Yanni album released in 2014. The owner of that blog just made money from an article written in 1992.

Any other Reasons?

Do you have a blog? Please share how it has benefited your organization, your business, and even your personal life and what suggestions you have for those who are yet to make that decision.

Featured imaged via asktheblogger

Chris Nwasike started out as a Web Developer about 10 years ago. He started blogmarathon.com to connect people with the resources they need to reach their blogging goals.