We all want to get more blog traffic.
We are yet to meet a blogger who’s satisfied with his/her blog traffic. We always want more.
For a lot of websites, it signifies growth and as a by-product, it offers that warm and fuzzy feeling when we open up our Google analytics dashboard.
The harsh reality is that producing content and getting it noticed is hard – and you’re not the only one in the race for more website visitors. Every day more and more content is produced, and people have to make a choice. This means you need new and unique ways of attracting people to your blog and keeping them around.
The good news is there are tools you can use that will give you a huge advantage and boost your blog traffic, driving more eyeballs to your blog. Here we go:
1. CoSchedule’s Headline Analyzer
The better your headline, the more people that will read your blog posts.
This means that it’s crucial that you devote a significant amount of time to crafting your headlines.
But how can you validate your headlines before you publish a post? One way is to use CoSchedule’s Headline Analyzer to give your headlines a score. It will tell you how good your headline is and what you could do to improve it.
Headline writing is more art than science, but this can still be VERY helpful and you’ll get tips on how to craft better headlines as well.
Oktopost is a very easy to navigate post scheduling tool that helps you plan and automate your social media shares from multiple user accounts.
It gives you time to focus on more interesting details such as analytics and measuring the impact of your social media presence for generating leads.
It can help you share to multiple social media platforms as well as from multiple accounts.
3. Google Analytics
You need a decent solution for monitoring traffic on your blog.
If you are relying on something like Jetpack’s Stats for WordPress, or a built-in tool from your host – they aren’t enough.
You need a tool that’s purposely built for analyzing traffic. Google Analytics is one of the best solutions for this; you’ll get all the usual audience information, traffic statistics and social referral data. This is a sample from Kissmetrics
You’ll also be able to setup goal tracking. So if you have a confirmation page that your readers see after they sign up to your email list, you can add that URL in and you’ll see which traffic sources convert the best.
Google Analytics is very complicated to wrap your head around at first but it’s great once you do.
4. Heat Maps
When someone lands on a specific page or post on your blog, there should be an action you want them to take. Maybe you want them to purchase a product or sign up to your email list. We call these conversions; the process of converting a casual reader into an email subscriber or into a customer.
Knowing where people are clicking on your blog (or not clicking) is key to understanding if your CTA’s are working.
CTA’s stands for calls to action – this can be anything where you ask your readers to do something. It could be a link in a post, an opt-in form or a button.
With the Heat maps app, you can select which posts/pages you’d like to track clicks on, you’ll then see exactly where people are clicking. This will tell you whether your CTA’s are working or not.
The free version is limited to 1,000 clicks per campaign, but that’s still plenty to give you some incredible insights.
5. Content Analytics
Have you ever wondered exactly how much of your blog posts are actually read?
Metrics like bounce rate and average time on the page only tell part of the story, so it’s essential to understand how far people read through your blog posts.
Using the Content Analytics app, you can see how many people read your post. You’ll see an overlay on your posts with a count of readers at certain percentages.
So you might see that 500 people have opened up your blog post, 450 make it to 20% of the way through and 250 people make to 100%.
This is an incredible way to validate the content that you publish.
The free version is limited to 100 readers per campaign, you can lift that limit entirely for a monthly fee. No matter what, you’ll glean some great insights.
Your social presence can have a profound impact on your blog’s growth.
That’s why it is so important that you have access to a tool that makes it easy to manage your social profiles and share updates with your followers.
But there’s a problem with most tools – they either require a monthly payment or they provide a heavily limited free version. That’s not an issue with MavSocial because you can add up to 50 social profiles and schedule unlimited updates. Here’s a screenshot of the dashboard.
You get access to 6 of the biggest social networks and access to a basic social media inbox, allowing you to reply to messages, and mentions.
If you want a super-simple solution for scheduling social media updates, Buffer is perfect.
Nothing else comes close to Buffer’s simplicity when it comes to scheduling updates.
The idea is that you set times for your Buffer and when you add posts, they’ll go out at the pre-determined times. This means you can ensure that you don’t flood your followers with too many updates. And you can publish your posts at the best times to engage with your followers.
The only downside about Buffer is that the free account is limited to 1 profile for each network (Twitter, Facebook, G+ pages and LinkedIn). You can also only have 10 posts for each profile at a time.
There is a paid account available for $10/month which allows for 100 posts in your Buffer.
Still, you can get a lot done with a free account.
8. Click to Tweet
Social media is a primary driver of engagement, traffic, and exposure for your blog.
Whether it’s used as a medium for engaging a new audience or to allow your followers to share your hard work, you can increase traffic with a few social media tricks.
One of the most effective ways to gain more traction on social networks is to add calls to action within your content. You can do this with Clicktotweet.
The great thing about this tool is that it doesn’t just limit you to using it within WordPress or within your blog. You can use it within PDF’s or anything that allows links. Simply add the message you’d like to tweet and generate a link. Then you’ll add this link like you would with a regular link.
When one of your readers clicks on the link, they’ll get a tweet box popover, prompting them to tweet out your message.
You can then track clicks from within your dashboard after you login with your Twitter account.
If you’re looking to just add “tweet this” style links within blog posts, you could use a free WordPress plugin called Better Click to Tweet.
It’s free to install, but instead of adding a link to text or an image, it will display an eye-catching tweet box to further encourage tweets.
Triberr is a great platform to network with other bloggers in your niche, and expand your reach at the same time.
You’ll find tribes of other bloggers and those tribes cover a huge range of different niches, and interests. Members of those tribes have their content imported into something called the “tribal stream”.
From there, other bloggers get the option to share that content with their followers. It’s a great way to find relevant content to share.
Start off by adding your blog and RSS feed to your settings, then search for tribes. You’ll need to follow them and request to be promoted.
As a follower, you’ll find plenty of content from other bloggers to share with your audience. If you are promoted, everyone in that tribe will see your content too.
There’s also something called, “affinity”, which means that people whose content you share will see content from you higher up in their tribal feed. You can also create your own tribes and invite others to join you – this is a great way to increase your reach.
10. Notifier by ContentMarketer
One of the most effective ways to market your blog is to mention influencers in your posts, and let them know about it.
You could choose to @mention them on Twitter, tag them on Facebook or drop them an email.
The process can be time-consuming. In the past, I’ve spent a lot of time finding contact details and composing emails/tweets.
But there’s now a tool that can help you.
It’s called Notifier and it’s from the team at ContentMarketer.io.
With Notifier, you can scan posts for mentions and then use it to streamline the outreach process.
This tool is free to use, but a paid version will add other features such as tweet scheduling through Buffer.
11. Revive Old Posts
Revive Old Posts is a WordPress plugin which shares your old posts on Twitter, Facebook, LinkedIn and Tumblr to get more hits for them and keep them alive.
The Revive Old Post plugin used to go by the name of Tweet Old Post. However, since adding support for more social networks than just Twitter, a name change was needed to better describe what this free tool can do.
Once this plugin is up and running on your WordPress website, it will start automatically sharing your previously published content with your social media followers. Currently, the free version of the plugin will post your content to Twitter and Facebook, while the pro version includes support for LinkedIn, Tumblr, and Xing.
Through the settings of Revive Old Post, you can define when the posts are shared and how often this happens. You can also easily exclude certain posts or categories from being promoted by the plugin.
12. Internal Link Building
Linking to your older content is the best way to get it crawled and improve its visibility in search engines. It’s also a well-educated theory that linking within the content is much more efficient than linking from the blocks containing lots of other links, like “popular” or “recent” posts.
It’s also a known fact that people tend to click links in the content and those clicks result in high engagement.
Automate your internal linking with the Internal Link Building plugin. Just give it the list of URLs you want to link to from post content and which phrases you want to turn into a link.
The plugin will find all the instances of those phrases and turn them into clickable links to your older content. The plugin hasn’t been updated in a while though but should still work. For a more current plugin, try SEO Post Content Links.
Blogs gain and lose followers over time. So, re-sharing content is an excellent way to showcase your top stuff to new followers. Another thing is, even the most loyal fans won’t be online all the time.
Re-sharing old content is a way to engage with audiences at different times. And that’s where Edgar comes in.
Edgar knows the best social media schedule for new and old content. Load it up and it will share your content at the times when it’s most likely to engage your audience.
The tool categorizes all of your content by topic and target demographic, determining which posts get the highest engagement with which followers.
Edgar doesn’t stop there. After posting an update, the tool recycles the post back to the bottom of your queue, so it will post again later once the rest of your content has been shared. The result is an endless supply of social media posts that shares and reshares itself continuously, without you having to lift a finger.
If you are looking for a different platform to get your content shared, you should consider Scoop.it.
Scoop.it lets you publish your curated content to your own Scoop topic page, a webpage hosted on Scoop.it and where your content can be discovered through search engines and shared to social networks or forums; your blog or website through one of their integrations.
Just like other social media platforms, the aim is to share interesting content to a community, which can then be shared with one click to other networks.
15. Yoast SEO
Yoast SEO is one of the most widely popular WordPress plugins around and it’s easy to understand why. Whether you’re running a personal blog or you’re a SEO professional managing a website for a client, Yoast is a powerful tool that can help you make your site as search engine-friendly as possible.
Yoast makes it easy for you to do things like control titles and meta descriptions, set your targeted keywords and track how often you’re using them, manage sitemaps, and so much more. This ensures you’re churning out highly optimized SEO content which adds up to your traffic bottom line.
This tool is the best tool for anyone who is a bit wary about allowing Google all access to their website. SEOmoz allows you to check your rankings daily for up to 5 different keywords for free (which adds up to 150 words a month).
It also keeps a running archive for you, which will allow you to better keep track of and monitor your website or blog’s success.
You know that the tool has to be good when big companies like Disney and Best Buy are using it. It’s is credited as being one of the most thorough and comprehensive SEO tools on the web.
They offer up a ton of great tutorials for anyone from beginner to expert, and you can have a report card generated for your site that tells you just how well every page that is on your site or blog is doing in regards to search engine optimization.
Anyone with any level of experience when it comes to SEO will quickly be able to see just where they are going wrong with their optimization efforts, and then find the solution on how to fix the problem.
AWeber is the ideal tool to use when seeking to communicate with your audience as well as customers in an effective way.
The tool is best used for marketing campaigns through e-mail, meaning that your blog post is delivered straight into your reader’s inbox.
AWeber is designed to help bloggers build relationships with readers, both visiting for the first time and those that have been following for a while so that they remain loyal.
In most cases, visitors to the site give permission to have blog posts delivered to them resulting in more traffic to the site over time as well as loyal readership.
Do you have tips on how to get more blog traffic?