Managing a social media page is hard, don’t let anyone tell you different.
Cue the fact that you need to make sure your social media marketing strategies are converting in a meaningful way. One of the most tedious issues you’ll have to deal with is figuring out an efficient way to actually manage the page itself.
Creating a positive environment for your community sounds like a great idea until you realize that turning your social media pages into community hubs is anything but simple.
Here is a list of the most valuable social media marketing hacks that you can start using right away.
Each of these hacks will help maximize the effectiveness of your social media marketing strategy and help you get the most bang for your buck.
Some of these hacks are going to be laser-focused tips, some are going to present you with new ways of approaching your social media marketing campaigns. But one thing’s for sure. Every single tip on this list is going to help you start making the most of your social media presence and start dominating the social media platform of your choice.
1. Use ‘share for share’
Reach out to those pages and platforms you’ve noticed your followers consistently follow and offer them a deal. If they promise to promote your content in their Instagram story, you’ll do the same. Of course, you can offer to do guest posts for one another if that’s a better fit for your audience and your needs.
These methods of cross-promotion might sound simple, but that’s where their elegance lies.
The reality of digital media marketing is that digital ‘word-of-mouth’ is incredibly valuable. Why? For the simple reason that it’s someone other than you vouching for your product. This is targeted promotion to a sizable audience and that’s just something you can’t get anywhere else.
2. Posting Multi-Dimensional, Multimedia Content
There’s plenty of data showing that content that has visuals is considerably more engaging. In fact, visuals have a massive impact on the reading experience.
See stat from Visme.co
It is important that your content has layers. Aside from the importance of appealing to the different ways the people in your community like to consume content, creating content with layers makes for a more engaging experience.
If you’re creating a blog post with the intention of promoting it on social, make sure it’s not just a giant block of text. Add photos, screenshots, infographics and even videos to not only make your content seem more interesting to the average person scrolling through their News Feed.
3. Content curation is a huge aspect of social
If you’re wondering what makes content curation such an important aspect of social media marketing, it’s actually pretty simple.
Building a robust, respectable brand that’s viewed as an online authority is hard work. And arguably, one of the most effective ways to make that process easier is to take some of the responsibility off your own shoulders.
The truth is that the needs of the consumer have never been higher, in terms of the content you produce and promote on social media. Not only should you have content that’s entertaining, inspirational or educational, but you’d better have plenty of that content coming out on a consistent basis. Consistency is the name of the game, hence the importance of having (and sticking to) a content calendar.
But if we’re going based off of purely original content, the average business owner is going to have a tough time creating enough content for their audience.
Sure, you could hire someone to handle your content needs, but let’s face facts. Unless you’re in an industry where things are changing drastically on a day-to-day, week-to-week basis, you probably won’t have enough to talk about. And let’s not even get started on the difficulty of actually creating 5-10 unique pieces of content on a weekly basis.
All of this becomes even more disheartening when you realize that in order to be taken seriously as an online authority, you’ll need to be pumping out plenty of high-quality content. But fortunately, the solution is actually pretty straightforward.
Just learn to curate content effectively.
It’s really that simple.
Of course, there are two levels of curated content.
The first is when you promote someone else’s content on your social media pages, in order to share that value with your readers. Keep in mind that the second level of curating content is about more than just finding someone else’s work online and retweeting it or linking to it on your site.
The best type of curated content involves a level of investment.
Why? Because this way, you’re able to provide more value to your audience and come up with a piece of content that builds on the value of the original.
What does that look like in practice?
A great example would be finding a series of studies and using them to create an infographic. You don’t have to be a massive corporate enterprise to put these together. It may not be a particularly easy way to add value to another piece of content, but you’d better believe that it’s going to be effective. In fact, considering the popularity of infographics, it’s entirely possible that your curated content could end up being more popular than the content you used as a reference!
And that’s the difference between high-quality content curation and low-quality content curation.
The low-quality curation attempts are barely recognized as their own form of content. The high-quality curation attempts actually have the potential to steal the show.
4. Recycle Old Content
Still, on the topic of content, it’s important that we tackle another issue that’s vital to understanding how to dominate social media marketing.
The term ‘evergreen content’ has become a bit of a buzzword, which is unfortunate since creating evergreen content can actually make a massive difference in your content.
The value of evergreen content lies in the same place as curated content, in the sense that you can use it to meet the expectations of your audience. The key here is to create content that’ll always be relevant to your audience. Obviously, current event articles or videos aren’t going to be a good fit for this category.
Rather, blueprint-style articles or videos which will always be relevant to a specific group of your audience are ideal. This can then be recycled and promoted multiple times via social media.
Not only will this increase the chances of it actually being seen by your entire audience, but it’ll also ensure that your content doesn’t feel stale or repetitive.
It’s worth noting that you shouldn’t be recycling content every week. After a few months, you can go back to your catalogue and start promoting your evergreen content.
Whether you’re trying to increase conversions, traffic, or anything in between, using these hacks will help you increase the effectiveness of your marketing efforts.