Growth hacking is a marketing technique developed by technology startups which use creativity, analytical thinking, and social metrics to sell products and gain exposure.
It has been used by several companies to grow from 0 to 10+ million users in a matter of months with little to no marketing.
Sean Ellis describes growth hacking as the process of growing users very quickly using innovative, scalable, repeatable, and testable methods.
Growth hackers do not have to be marketers, they most usually have no traditional marketing experience.
A lot of them are engineers, designers, coders or even business developers.
However, there is a BIG BUT!
Top growth hackers are always in demand. And as a result, they are not going to come cheap.
Definitely, hiring a growth hacker for your startup/SME might not seem like a smart move especially if you cannot afford to pay for the services.
Which is why we have researched and compiled a list of growth hacking tips designed to help small businesses grow and achieve their set targets.
Intercom is currently at $10 million in annual recurring revenue.
But they weren’t always there. When they first launched, all their services were under the same bundle and people struggled with what they were all about.
They discovered the JobsToBeDone framework” and with it, they were able to break that bundle into 4 (targeting a specific “job”): Acquire, Engage, Learn, and Support.
The framework states that, instead of focusing on features and benefits when describing your product, you need to ask yourself one simple question:
“What ‘jobs’ do my customers ‘hire’ my product to do?”
As soon as you are able to provide a simple and concise answer to this question, you will have no problem marketing your product to your target audience.
The Pivot Framework
Growth hacking is very important, but it is not the first stage of any startup.
As a matter of fact, there are four problems you need to solve before growth hacking.
#5. Growth hacking (final/top)
#4. Tech: your tech is capable of handling the solution
#3. Solution: your customers achieve success you really solve their problem
#2. Problem: you found a painful problem your customers have
#1. Customers: a lot of them who can/want to pay (start/bottom)
Having any form of trouble answering these questions means that you need to pivot. When you pivot below and find satisfactory answers, then you can move confidently to growth hacking.
Finding a winning business idea
When you want a successful business idea, you have to look for a problem you can solve. Your business idea needs to revolve around something people need and would be willing to pay for.
To be completely sure about your idea, you should ask potential customers these 3 questions:
What is the most important activity in your business?
Is there any pain associated with that activity?
What do you spend most of your time doing?
Once you have found the painful problem, it is time for validation.
Find out how many people are willing to pay for this problem to be solved, make room for pre-order and see how many people do so. If you have above 10 preorders, your idea has been validated.
Before You Launch Your Business
Before you launch your business, it is assumed that you already have your prospects.
You need to ask them one question: “Please convince me why I shouldn’t start this business.”
This is not an opportunity to sell or pitch your product, it is for you to listen. If they encourage you to pursue your idea, ask them immediately to pay for it.
Achieving Product/Market Fit
You already know this. If 40% of your users consider your product a must have, you have achieved Product/Market fit.
If 40% of your users consider your product a must have, you have achieved Product/Market fit.
But what if you haven’t achieved 40%? What do you do?
Sean Ellis, founder and CEO of GrowthHackers once worked with a company that had only 7%.
However, those users were all focused on a very specific use case. They realized that having more of those users could change things for them. So they changed their targeting, promise, and onboarding to convert more of those types of users.
In a couple weeks, the next cohort they surveyed that considered the product a must-have was over 40%. Today that company is worth billions.
Hack Social Media
Every serious business pays serious attention to social media. But it can take a very long period of time before you grow your accounts to your desire. The tips below should help out
Go from 0 to 10000 Instagram Followers
Ideally, you should do this before setting your product live. Decide on a hashtag you want to target, then go to the most recent section for that hashtag.
Choose the top picture, follow that account, and like their most recent three photos.
Decide on a hashtag you want to target, then go to the most recent section for that hashtag. Choose the top picture, follow that account, and like their most recent three photos.
A company that tried this had a followback percentage of 25%, which means for every four people followed, one will follow you back.
Gain Prospects From Twitter
For this purpose, let’s say your product is “shoes”.
Go to Twitter and search: “need shoes”. , “want shoes”. Then watch your target market pour in, ready and looking to buy your product.
There are different words you can try (buy, get, love, acquire, etc), but “need”and “want”show the best results.
Google a keyword describing what your startup does or your competitor’s name. Move over to the news tab, you should see a set of related articles.
What you want to take note of is the journalists who wrote the articles.
These are the journalists you want to pitch to.
Take note, journalists prefer being pitched by email.
To get their emails Use EmailHunter.co, Lead411.com, or AnyMailFinder.com.
You can also find them on LinkedIn. If they have personal blog, subscribe to the newsletter to get their email address.
Be an Expert Source For Journalists
One of the ways that work is being an expert source for journalists. Once you have been a source, it is then easier to have them cover you later.
Keep a list of ten reporters you are closest to and who talked about things relevant to your interests and send them stories that they might be interested in covering.
It is key to stay on their radar.
To do this, leave relevant and insightful comments on their articles, which also provides the benefit of creating discussion around their pieces.
If your business has a blog which it should, this is very important. It helps you stay relevant.
Top 7 most shared headline formulas
Buzzsumo extracted 3 words (trigrams) from the headlines of 1 million random articles from top publishers. Here is the list of top performing trigrams in terms of social shares on
Facebook: #7. you should never
#6. can we guess
#5. X photos that
#4. how well do
#3. make you laugh
#2. X signs you’re
#1. X pictures that
And on Twitter:
#7. first time in
#6. the rise of
#5. the art of
#4. history of the
#3. you can now
#2. the case for
#1. the science of
Write your blogposts 5 times faster
Long worded posts are known to boost your blog’s relevance and authority.
But how do you write a 10,000-word article in 5 hours as opposed to spending a day on it?
Bryan Harris shares his no-fail process.
1. Write an outline.
2. Open up your voice recorder app.
3. Talk through your outline.
4. Transcribe the recording.
5. Pretty it up.
Try this out and watch the ideas flow quicker.
Make a prospect dream about a product
To do this, all you have to do is use the word “when”. In actual fact, it is a magic word, that makes everybody dream naturally and automatically.
For instance, Real estate agents use this sales tactic a lot: “when you have a BBQ in your new home, make sure that you invite me”.
When you read that, you are unconsciously coerced into dreaming about the future outcome.
Once you get hooked to that dream, it is very likely you’ll go through with the purchase. By using the word “when”, CrazyEgg boosted their sales by 5%.
9 Ultimate Emailing Rules
At some point, you will end up sending emails to your prospects. When drafting that copy there are some solid rules you have to follow. They are:
1. Make it about them, not about you
2. Keep to 4 sentences max
3. Use language that’s conversational
4. The smaller the ask the easier to answer
5. Make use of the outbound email automation tools available to optimize your process
6. After 24 hours your email is all but dead
7. The more personalized, the better
8. Make it mobile friendly
9. Follow up, and follow up your follow ups
Acquire new prospect with Slideshare
Slideshare has over 70 million users every month. There is every likelihood some of your potential users are there.
Some tricks on how to get a piece of that:
1. Repurpose your most popular blog post into a Slideshare presentation.
2. Slideshare’s audience likes visuals that can be consumed quickly (1030 slides, >90pt font size). 3. Place your CTA early in your deck and at the end. HubSpot found that the final slide generates 50% of all the clicks.
4. Offer to download the deck with a tweet (free tool).
The key to hack growth
This is extremely important. You need to constantly test out different growth hacking ideas per week and stick to the routine.
In 2010, Twitter`s growth began to slow down to 10% per quarter. They accelerated testing from 0.5 tests per week to minimum 10 tests per week. Result: +342% growth during next 2 years.